Careers in Qualitative Research

How can I enter the qualitative research profession?

The diverse backgrounds of qualitative consultants testify to the fact that many different paths can lead to qualitative research:

• An academic degree and/or practical experience in marketing, psychology, one of the social sciences, or other relevant discipline
• Research experience gained in a corporate context, on either the “client side” or the research “supplier side”
• Research experience gained while at an advertising agency or other marketing communications firm
• Apprenticeship with an independent moderator
• Formal training to acquire practical skills
• Some qualitative consultants work independently while others belong to firms or organizations dedicated to research.

For more discussion see Professional Competencies for Qualitative Research Professionals.