Press/Media
The QRCA has many experts, case studies and spokespeople on a wide variety of qualitative research topics. We are a one-stop shop for any information you need for articles about qualitative research. For help with stories, to locate a category/topic expert, or for any other needs, please contact:
Director of Communications
Matt Schroder
mschroder@qrca.org
Press Releases
Qualitative Research Consultants Association (QRCA) Announces Newly Elected Board and Initiatives for 2010 (October 2, 2009)
The Qualitative Research Consultants Association (QRCA) will begin its 27th year in 2010 with a newly elected Board and a growing focus on providing resources and events that showcase its members’ success to a national and international audience.
Incoming QRCA President Abby Leafe of Customer Strategy Consulting (Princeton, N.J.) said the accomplishments of the organization’s previous leadership have created a great deal of momentum in the qualitative research industry. Read more...
Procter & Gamble, Infiniti, Bacardi brands among many qualitative research success stories showcased at Symposium (June, 2009)
Constant Twitter traffic throughout the day, and the packed conference room at the end of the day were among the signs of success at the recent Symposium on Excellence in Qualitative Research in Chicago.
Additional proof was shown by the nine unique case studies put forth by Qualitative Research Consultants Association (QRCA) members and their clients. Presentations included using research to drive new product success by Infiniti, re-launching Bacardi for a new generation of drinkers, and how social media and technology are creating new ways to listen to consumers, by P&G. Read more...
In the News
Mobile Marketer: How to use SMS for qualitative research
QRCA member Jim Bryson explains how qualitative research be used in new ways to gather real-time information via text messaging. Read more...
Quirk's Marketing Research Review: Laddering showed Infiniti how drivers viewed its Around View Monitor technology
Infiniti used laddering to better understand how a host of new technologies met, or didn’t meet, car buyers’ unstated psychological motivations and how the technologies supported the Infiniti brand. Read more...
1to1 Weekly: Argo Fights to Save Its Brand
ACH Food Companies/Argo used qualitative research to respond to changing market conditions and maintain market share. Read more...
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FAQs
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